assignment 2 Essay examples

assignment 2 Essay examples assignment 2 Essay examples SOUTHERN CROSS UNIVERSITY ASSIGNMENT COVER SHEET For use with online submission of assignments Please complete all of the following details and then make this sheet the first page of each file of your assignment – do not send it as a separate document. Your assignments must be submitted as a Word document (i.e. .docx or .doc extension). If you wish to submit in any other file format please discuss this with your lecturer well before the assignment submission date. Student Name: Christian Boon Student ID No.: 22227878 Unit Name: Managing Organisations Unit Code: MNG10247 Unit Assessor’s name: Dr. Patrick Gillett Assignment No.: 1 Assignment Title: Workbook Due date: Wednesday, 12th November, 2014 Declaration: I have read and understand the Rules Relating to Awards (Rule 3 Section 18 – Academic Misconduct Including Plagiarism) as contained in the SCU Policy Library. I understand the penalties that apply for plagiarism and agree to be bound by these rules. The work I am submitting electronically is entirely my own work. Signed: (please type your name) Date: 12/11/2014 Managing Organisations (MNG10247) Assignment 1 tasks Place your answer in the spaces provided. To assist the marker, please use a blue font colour to identify your answers. Task 1. Limited details of a particular publication are provided below. Use the Library’s ‘OneSearch’ function to locate the publication and identify (i.e. insert) the missing information. (1 mark) Tip: don’t use the ‘Advanced’ search function but do not use ‘10th Ed’ as one of your search terms. Author: James A. O’Brien and George M. Marakas Title: Management Information Systems (10th Ed.) Publisher and their location: McGraw-Hill/Irwin Education, New York Year of publication: 2011 Task 2. Use the ‘articles’ search function on the library’s home page to locate the following paper: Strategic marketing and operations relationships: the case of the lean enterprise. Copy and paste the ‘Abstract’ section of the paper in the area below (i.e. before Task 3): (1 mark) Abstract: Commentators are increasingly suggesting that marketing may be suffering a 'mid-life crisis' and that marketing research and practice is stagnating and loosing corporate influence. In parallel, the management of operations is gaining increasing organisational attention and research prestige. One of the most influential of the new operational strategies is the lean enterprise, which proposes organisational design based around its own core principles, extending from raw materials to final consumer. In this paper, we investigate the short-comings of the value definitions contained within the lean enterprise, and propose that an opportunity exists for the strategic integration of marketing activities and lean operations to provide marketers with access to a tool kit for quality and efficiency improvements, whilst at the same time resolving shortcomings in the lean enterprise to improve organisational effectiveness in the marketplace. [ABSTRACT FROM AUTHOR] Copyright of Journal of Strategic Marketing is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) Task 3. With the limited information available, use the library database ‘Proquest’ to locate the following journal article and provide the missing information. Tip – use the ‘advanced search’ function. (1 mark) Authors: Saunders, Max, Mann, Robin and Robin Smith Title: Implementing strategic initiatives: a framework of leading practices Publication: International Journal of Operations & Production Management Year: 2008 Volume (Issue)